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What is Risk?

What is Risk?

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Risk is the potential that events may occur that will have a negative impact on the achievement of your objectives. That’s easy to understand from a personal standpoint, but it’s very important to also understand that risk is part of the path to business success. Risks are the stumbling blocks on the path to success. Likewise, risk, if properly managed, can lead to beneficial rewards. Understanding and managing risk are key differentiators that define successful organizations.